The Fight Company is an e-commerce brand operating with complex stock logic across multiple warehouses and internal systems. Our work focused on conversion optimization, operational efficiency, and custom Shopify app development.

The project included:

• CRO audit and targeted optimizations, where we identified the most critical friction points in the shopping experience and improved them based on data, not assumptions.
  
  
• A/B testing of key hypotheses, validating UX and funnel changes before rolling them out across the store.
  
  
• A custom Shopify app for warehouse-based availability, dynamically displaying the purchase button depending on which warehouse has stock available — preventing failed purchase attempts and customer frustration.
  
  
• A custom stock synchronization app, connecting Shopify with the client’s internal inventory system that has no native Shopify integration.
  
  
• Automation of stock management, eliminating the need for manual daily stock checks and significantly reducing operational overhead.