GNGR LABS

GNGR LABS

OVERVIEW:

GNGR Labs is a subscription-focused brand where flexibility, speed, and pricing transparency are critical to the customer experience. For this project, we delivered a custom Shopify solution built specifically around subscriptions, advanced Recharge logic, and ongoing experimentation.

THE SCOPE OF WORK INCLUDED:

  • A custom cart with dynamic subscription pricing, where the total price updates based on subscription quantity. This allows customers to immediately see how changes in quantity affect their recurring cost.

  • Custom Recharge workflows, configured using Recharge Workflow Automation, to handle non-standard subscription scenarios, internal logic, and edge cases that aren’t supported out of the box.

  • A unique, brand-driven UI/UX design, built to differentiate GNGR Labs visually while supporting a subscription-first purchase journey.

  • An interactive product section, allowing customers to switch between products without page reloads while preserving selected options, quantities, and subscription settings — improving speed and reducing friction.

  • Ongoing support and optimization, including continuous improvements and A/B testing of key flows to validate changes and improve performance over time.

SUMMARY:

GNGR Labs became a long-term collaboration focused on continuous improvement. Beyond the initial build, we continue to support the store, experiment with new approaches, and optimize subscription flows through testing and iteration as the brand grows.

GNGR LABS

Industries

  • Food & Beverage

Services

  • Design
  • Development
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