For Fabula Coffee, a subscription-first coffee brand, we delivered a full Shopify build from the ground up, combining custom development, deep third-party integrations, and subscription-specific logic.
This project required far more than a standard Shopify setup and included:
End-to-end Shopify development, from initial architecture to launch, designed to support a complex subscription model and future scalability.
Integration of dozens of Shopify apps, carefully orchestrated to work together without performance or UX trade-offs.
A custom Shopify app for subscription-based discounts, allowing customers to receive dynamic discounts based on the total quantity of coffee purchased — even when mixing different variants or products. This logic was built using the Recharge API, enabling flexible pricing beyond Recharge’s default capabilities.
A fully custom Recharge Customer Portal, built using Recharge Affinity, providing customers with a seamless, branded experience for managing subscriptions, swaps, skips, and quantities.
A custom migration app that transfers loyalty discounts from Stamped into Recharge, ensuring that existing loyalty benefits continue to apply within the subscription system.
Loyalty and subscription synchronization, allowing Stamped loyalty logic to work seamlessly with Recharge subscriptions — a setup not supported out of the box.
NAVIGATION
The project also included the development of a comprehensive, user-friendly mega menu, designed to support a complex product structure and subscription-based navigation. This allowed customers to quickly explore products and subscription options without friction, improving overall usability.
SUBSCRIPTION FUNNEL:
We developed a custom multi-step subscription flow that handles complex subscription logic while keeping the user experience simple and predictable. The flow dynamically manages roast selection, grind type, delivery frequency, and quantity, updating pricing and subscription details in real time as users move between steps.
The implementation required custom state management, tight integration with Recharge, and careful handling of edge cases to ensure a stable and seamless experience across devices.
PRODUCT TEMPLATE:
We developed a fully custom product and subscription logic that combines one-time purchases and subscriptions within a single, cohesive product experience. The implementation dynamically handles roast selection, quantity-based pricing, subscription discounts, delivery intervals, and grind options in real time.
The product page logic ensures pricing transparency by clearly showing per-bag pricing, total cost, and savings as users switch between quantities and purchase types. Subscription benefits, such as lifetime discounts, free shipping, and flexible management options, are calculated and displayed dynamically based on user selections.
This required custom state management, tight integration with Recharge, and careful handling of edge cases to ensure consistency across mobile and desktop without page reloads.
The project remains an ongoing collaboration. We continue to support the store and work closely with the team on new ideas and features, gradually improving the subscription experience and overall store performance.
